Archive for the ‘Building Trust’ tag
Can a voice message boost email marketing results?
Photo-Tina Negus
Every marketing move is a strategy to make the sales job easier. Savvy marketers want to take their game to a higher level every time. When that includes an email marketing campaign, why not get the competitive advantage?
Get a bigger impact when you touch your customer/prospect with a telephone message.
Here’s 10 reasons to do so:
- Informs your customer of email that is sent…
- Boosts open rates by reinforcing awareness of message…
- Connects online campaign with proven offline telephone strategies..
- Prioritizes message in their inbox not the trash folder…
- Alerts can be sent to sales team lets them know what is going on with the customer…
- Email marketing analytics prompts the sales team to find immediate interests…
- Helps to create more personalized proposals versus quotes…
- Helps reconnect lost sales opportunities from the past…
- You can connect users checking email on smart phones with voice mail message…
- Customers have a chance to hear your voice therefore building trust…
Now it would be nice to get them on the phone and have a live conversation…but we all know its going to be a “Voice Mail” … so be prepared for it.
You can use an automated service…
If you do, learn how the power and emotion of the human voice will connect with your prospects->vontoo.com
(I do not market this particular service… but I do know how powerful a winning voice message can be based on 36 years of using the telephone to get sales.)
If you have another service that can customize your message…go for it.
Just consider using the telephone as a way to get the competitive advantage with your next email campaign. Together they will enhance your results.
Mapping out different touch points and changing the emails you are sending will give you success.
Open up your marketing decisions to include all channels ..both new and old.
Let me know your thoughts on this strategy. Do you think it would work for you?
